Essie x
Ellie the Elephant

We gave New York's hardest working girl, Ellie the Elephant, it-mascot of the WNBA NY Liberty, her first-ever manicure to prove that gel by essie stands up to the grind. 

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Campaign Results:

4.3 billion impressions

1.7 million social engagements

Sales climbed +15 points during the launch window